Predictive Text Analytics
“Text analytics is young and imperfect, yet it is the hottest development area in analytics today…. Bringing together unstructured data with structured data is the ultimate goal”
Meta S Brown - Analytics Summit USA; Author of Data Mining for Dummies
Borrowing from Meta’s headline above, text analytics is indeed young and imperfect and as such it means different things to different people. In this session we will explain how we combine our ontology based text mining software with our genetic programming base data mining software to provide predictive text analytic support for our clients.
The presentation will examine the differences between Natural Language Processing (NLP) based text mining versus our ontology based product and how different data sources generate different text mining results.
We will use slides, case studies and live demos to show how we process unstructured data from any source into client specific subjects and convert that to structured numeric data. To provide the predictive component, we add revenue/unit data to the text mining output and model that via our data mining product. This enables us to identify the text subjects that are driving/will drive the business.
Kenn Devane Bio
Kenn is the President & CEO of MineTech, a marketing analytics firm he founded in 1999. MineTech helps their clients mine, model and analyze their text and numeric data via a number of cloud based solutions they call “Incite”. MineTech’s clients include government, retail, financial, healthcare and non-profit organizations in the US, UK, EU, Australia, South Africa and Asia. MineTech recently filed a patent for a “Kids in Crisis” monitoring system which can be used at any municipal level, in any country.
Prior to founding MineTech, Kenn ran the east coast operations for Spectra Marketing, a CPG focused marketing firm which was purchased by Nielsen Research. Before Spectra, Kenn held several sales management positions in local television and national TV rep firms.
Kenn graduated from St. John’s University in 1978 with a BS in Communications and currently serves on the Industry Advisory Board of the College of Professional Studies at St. John’s.