Monetizing Data Management

Organizations have lost millions due to poor data management practices, but remain unaware of the root causes of their losses. Unless IT professionals can monetize these lost opportunities and their related costs, gaining executive-level approval for basic data management investments will continue to be difficult. This sets up an unfortunate loop: executive management is focused on fixing symptoms, but cannot address the underlying problems. This talk illustrates how to identify specific costs of poor data management practices using examples from HR, Financial, Supply Chain, and compliance. As organizations understand poor data management practices as the root cause of many of their problems, they will be more than willing to make the required investments in our profession.